All good stories almost always begin with “Once upon a time” and this one begins in Britain in the 1950s. Beer a traditional favourite was mixed for the first time with ginger ale and called ‘Shandygaff’, which was shortened to ‘Shandy’.
Over the years, many of us have been initiated into beer via Shandy (with lemonade mixed with beer)
At Latambarcem professionally made and bottled shandy was there for the taking. A game-changing collaboration took place when we brought our pure unfiltered crispy Maka lager and the lemonade from Borecha to make vintage shandy, the quintessential low alcohol refreshing sparkling summer drink.
This is also in keeping with a global trend of the best breweries brewing beer mixed drinks. Bavaria, the home of “German purity law” loves to mix its beer with soda and bottle it. This genre of drinks is called biermischgetränke, or beer mixed drinks, such as Radlers and Diesels.
Said Aditya Ishan Varshnei, the CEO of Latambarcem Breweries “The world over people are looking at easy drinking low alcoholic solutions. The lager and lemonade combo (lager-ade) which we are introducing as Shandy is an offering we believe will do well in Goa and elsewhere, as a low alcohol functional beverage, when we enter other cities”.
So folks the summer got chilled. The Maka Shandy is here.
